Edward R. Murrow gave the reason while testifying to the U.S. Congressional Appropriations Committee, May 1963:
American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that. (Quoted from page 466 of Prime Time: The Life of Edward R. Murrow, by Alexander Kendrick. 1969. Boston: Little, Brown and Co.)
For a brief biography of Edward R. Murrow, click here.
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