. . . or how the Victorians and Edwardians gave rise to the money-making soap industry, as Anne McClintock explains:
Soap did not flourish when imperial ebullience was at its peak. It emerged commercially during an era of impending crisis and social calamity, serving to preserve, through fetish ritual, the uncertain boundaries of class, gender and race identity in a social order felt to be threatened by the fetid effluvia of the slums, the belching smoke of industry, social agitation, economic upheaval, imperial competition, and anticolonial resistance. Soap offered the promise of spiritual salvation and regeneration through commodity consumption, a regime of domestic hygiene that could restore the threatened potency of the imperial body politic.
(Quoted from page 211 of Imperial Leather: Race, gender, and sexuality in the colonial contest, by Anne McClintock. Routledge, 1995.)
For a brief biography of Anne McClintock, click here. For images of or relating to Anne McClintock, click here.
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