To do that, said Owen Jones, stop ornamenting for ornament’s sake:
The ornament of a savage tribe, being the result of a natural instinct, is necessarily always true to its purpose; whilst in much of the ornament of civilized nations . . . the ornament is oftentimes misapplied, and instead of first seeking the most convenient form and adding beauty, all beauty is destroyed . . . by superadding ornament to ill contrived form. If we could return to a more healthy condition, we must even be as little children or as savages; we must get rid of the acquired and artificial, and return to and develop natural instincts.
(From page 16 of The Grammar of Ornament, by Owen Jones. Day and Son, 1865.)
For a brief biography of Owen Jones, click here. For images of or relating to Owen Jones, click here.
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