The subject of a picture, how certain we are who painted it, and its condition, says Bendor Grosvenor, indicate how desirable it is. About the first two he writes:
First is subject matter. Portraiture in particular shows just how subjective, or idiosyncratic, art valuation can be, but the same is true of other genres. A work by Canaletto with a canal is more desirable than one without. The £18.6m (with premium) auction record for the artist was set at Sotheby’s in 2005 for Venice, the Grand Canal, Looking North East from Palazzo Balbi to the Rialto Bridge—more than double its high estimate of £8m.
Likewise, a religious scene featuring an enticing Mary Magdalene, such as Titian’s Penitent Mary Magdalene (1565) in the State Hermitage Museum in St Petersburg, a repetition of which sold at Sotheby’s in New York for $4.5m in 2008, is more appealing than the martyrdom of St Hippolytus; the saint was torn apart by horses. Religious figures looking up are also a hard sell (too much chin, perhaps).
Put enough cats in even the worst painting and its value will soar. My Wife’s Lovers (1891), a painting of a clowder of cats by the Austrian artist Carl Kahler, quadrupled its low estimate to sell for $826,000 (with premium) at Sotheby’s, New York, in 2015.
The next indicator is attribution, or rather, the certainty of attribution. A well-documented and published picture will always be more desirable than a newly discovered one. Art-historical momentum counts for a great deal in the market, partly because few people feel confident enough to assess the quality of a painting objectively, and so seek reassurance from the collective opinions of other, more expert, eyes.
(Quoted from Sexy, spotless and sure: the three golden rules of desire,” by Bendor Grosvenor. The Art Newspaper, 4 March 2016.)
For a brief biography of Bendor Grosvenor, click here. For images of or relating to Bendor Grosvenor, click here.
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