During Mareen Dowd”s interview with Jaron Lanier (Arts section of The New York Times, November 9, 2017) he says:
The whole internet thing was supposed to create the world’s best information resource in all of history. Everything would be made visible. And instead we’re living in this time of total opacity where you don’t know why you see the news you see. You don’t know if it’s the same news that someone else sees. You don’t know who made it be that way. You don’t know who’s paid to change what you see. Everything is totally obscure in a profound way that it never was before. . . . The Facebook business model is mass behavior modification for pay. And for those who are not giving Facebook money, the only — and I want to emphasize, the only, underlined and in bold and italics — reward they can get or positive feedback is just getting attention. And if you have a system where the only possible prize is getting more attention, then you call that system Christmas for Asses, right? It’s a creep-amplification device. . . . Once Facebook becomes ubiquitous, it’s a sort of giant protection racket, where, if you don’t pay them money, then someone else will pay to modify the behavior to your disadvantage, so everyone has to pay money just to stay at equilibrium where they would have been otherwise. I mean, there’s only one way out for Facebook, which is to change its business model. Unless Facebook changes, we’ll just have to trust Facebook for any future election result. Because they do apparently have the ability to change them. Or at least change the close ones. . . . When you look at all the ways of manipulating people that you can do with just a crude thing like a Facebook feed — when people are just looking at images and text on their phones and they’re not really inside synthetic worlds yet — when you can do it with virtual reality, it’s like total control of the person. So what I’m hoping is that we’re going to figure this stuff out so we don’t make ourselves insane before virtual reality becomes mature.
For a brief biography of Jaron Lanier, click here. For images of or relating to Jaron Lanier, click here.
For more of his views, see his forthcoming book Dawn of the New Everything: Encounters with Reality and Virtual Reality.
Recent Comments