He recommends this:
All leads—of every variety—should be sound. They should never promise what does not follow. You read an exciting action lead about a car chase up a narrow street. Then the article turns out to be a financial analysis of debt structures in private universities. You’ve been had. The lead—like the title—should be a flashlight that shines down into the story. A lead is a promise. It promises that the piece of writing is going to be like this. If it is not going to be so, don’t use the lead.
(Quoted from page C9 of The Wall Street Journal, September 2 - 3, 2017, a review of John McPhee’s book on writing, Draft No. 4.)
For a brief biography of John McPhee, click here. For images of or relating to John McPhee, click here.
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